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Dimplex WLL20 Willowbrook

Willowbrook Opti-Myst Stove

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The new Dimplex Willowbrook Opti-myst electric stove combines a traditional black cast-iron effect design with advanced flame effect technology to deliver a flexible, clean and eye-catching stove for any home.

This latest extension to the vast Dimplex Opti-myst range, first unveiled at Hearth & Home, will give retailers further opportunity to tap into growing demand for premium electric flame effects, particularly in stove designs.

Bringing a clean, sharp twist to the classic cast-iron effect design, the Willowbrook includes an electronic display and thermostat, remote control and a 2kW fan heater with choice of two heat settings.

Jonathan Smith, product marketing manager for Glen Dimplex Heating & Ventilation, which includes the Dimplex brand, said: “Sales of electric stoves remained robust in the last 12 months and it is the growing demand for premium electric flame effects which is really driving the market.

“Dimplex’s Opti-myst technology provides the world’s first 3D electric ‘flames’ and ‘smoke’ effect and it has shown to be a genuine pull for customers, giving a completely unique effect, the like of which is not available elsewhere in the market.

“The Willowbrook stove has been developed with this in mind, giving retailers another addition the popular range of Opti-myst stoves, with a classic yet contemporary design that would not look out of place in any home – not to mention being clean and convenient for shop displays of course.”

Dimplex Willowbrook measures 580mm (H) x 440mm (W) x 280mm (D). It is part of the brand’s Display & Demonstrate range, available exclusively to retailers with showroom premises.

An electric stove with Opti-myst flame effect in a traditional form but with a clean, sharp twist of contemporary design...

Dimplex Opti-myst®

Opti-myst is a revolution in electric fire technology. Using unique state-of-the-art, patented technology, we have created the world’s most realistic electric flame and smoke effect – an illusion so effective that we believe it is difficult to distinguish it from the real thing. The fully 3-dimensional effect uses established ultrasonic technology to create an ultra-fine water mist As the mist rises up through the logs or coals, the light reflects against the water creating a convincing illusion of flames and smoke. The result is an appearance so authentic it will be mistaken for true flames and smoke.

Product Model
Product Type
Electric Stove
Black cast-iron effect